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"BUILDING MEDIA PARTNERSHIPS IN UKRAINE, RUSSIA AND THE U.S. TO COMBAT HIV/AIDS"

TransAtlantic Partners Against AIDS (TPAA)
Meeting at the YES Network
New York, New York, January 16, 2004

NEW YORK.........On January 16 Transatlantic Partners Against AIDS hosted an exclusive meeting of mass media representatives from Russia, Ukraine and the United States.

Harnessing the momentum of the special UN meeting on "HIV/AIDS and the Media" hosted by Secretary General Kofi Annan on January 15th, the TPAA meeting participants focused on the HIV/AIDS epidemic in Russia and Ukraine, and discussed concrete strategies and approaches for media to engage in and facilitate a national response to the epidemic in the region.

Viktor Pinchuk, Owner, ICTV; Peter Piot, Executive Director, UNAIDS; Elena Franchuk, Founder, "ANTI-AIDS" Elena Franchuk Foundation and John Tedstrom, President, TPAA at launch of Global Media AIDS Initiative

The gathering served to build networks between Russian and Ukrainian media and their counterparts in the U.S., with the hope of encouraging collaboration and sharing of experience in developing comprehensive, cross-platform media campaigns, related to HIV/AIDS prevention and the reduction of stigma and discrimination against people living with HIV/AIDS. [NEW TPAA INITIATIVE: "Russian Media Partnership to Fight HIV/AIDS" http://www.tpaa.net/projects_media.html]

Participating Organizations: "ANTI-AIDS" Elena Franchuk Foundation; Cable Positive; Channel One Russia (ORT); Gazprom-Media (Russia); Gere Foundation; ICTV (Ukraine); Kaiser Family Foundation; MTV Networks International; NewsCorp Europe; Open Society Institute; Progressive Health Partners; Russia Online; Tides Foundation; Transatlantic Partners Against AIDS; UNAIDS; Viacom; YES Network.

TransAtlantic Partners Against AIDS (TPAA), NY, NY
TPAA Contact: Stephen Massey, smassey@tpaa.net
LINK: http://www.tpaa.net/events_011604_media.html
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