Elena Franchuk Foundation "ANTI-AIDS"
Kyiv, Ukraine, Thursday, January 15, 2004
KYIV........The Elena Franchuk Anti-AIDS Foundation and a group of
Ukrainian media companies have joined together to launch the "Let's Stop
This is the first national, educational media campaign in Ukraine to address
HIV/AIDS issues. It is also the first initiative of its kind organized by
"Let's Stop AIDS" campaign was launched in November 2003 in cooperation with
International Commercial Television (ICTV) and a founding group of media
sponsors, including -- Novy Kanal, STB and M1 music channel. Inter and 1+1
channels have also joined the effort. Together these broadcasters reach over
90% of the Ukrainian television viewing public.
Viktor Pinchuk, Owner, ICTV; Peter Piot, Executive Director, UNAIDS; Elena Franchuk, Founder, "ANTI-AIDS" Elena Franchuk Foundation and John Tedstrom, President, TPAA at launch of Global Media AIDS Initiative
The media companies have committed to at least one year of media placements
for public service announcements, to incorporating awareness of HIV/AIDS
issues in ongoing programming and to providing media support for charitable
and educational events.
The Foundation aims 1) to draw attention to the problem of HIV/AIDS by
conducting informational and educational campaigns and 2) to raise funds to
finance projects on HIV/AIDS prevention, care, as well as eradication of the
stigma and discrimination facing HIV/AIDS infected people.
In 2004, the foundation will expand the scope of the media campaign with
additional television and print advertising. It will continue to organize
events that raise awareness and funds to help the most vulnerable groups.
The foundation's first charity fundraiser was a concert held at the National
Opera of Ukraine on December 12, 2003 featuring U.S. soprano Jessie
Norman and Russian conductor Vladimir Spivakov.
The concert raised over $200,000USD to benefit orphans living with HIV/AIDS.
The foundation is also actively soliciting video-messages of support from
world leaders and celebrities active in the global anti-AIDS fight.
HIV-infection is growing rapidly in the Eastern Europe/Central Asia region.
The World Health Organization estimates about ? million people in Ukraine
are currently HIV-infected - 1% of the adult population or one in every
For detailed information, please contact Ms. Maria Figueroa Kupcu (USA) Tel:
+1 (917) 916-8187 or Mr. Andrey Grishenko (Ukraine) Tel: +38 (044) 490-4805.
EDITOR'S NOTE: The Elena Franchuk Foundation "ANTI-AIDS" press release
above is posted on the website of the TPAA - Transatlantic Partners Against
AIDS. Elena Franchuk is a member of the board of directors of TPAA. Elena
is the wife of Viktor Pinchuk, owner of ICTV in Ukraine, and the daughter of
Ukrainian president Leonid Kuchma. The Elena Franchuk Foundation "Anti-AIDS"
is a partner in TPAA's initiatives in Ukraine. John E. Tedstrom is the
TPAA. LINK: http://www.tpaa.net/events_011504_prelease_ef.html