"Beer is popular in Ukraine and the number of devotees is on a steady upward curve. And Slavutych is a brand which, although quite young, has quickly attracted customers because of its excellent properties." "Why Slavutych? Because it is a world standard natural product. No chemical additives or malt substitutes. People are appreciating its exquisite malt-hops aroma with a mild bitter touch, and the gold-tinted transparency. These qualities are appreciated in Ukraine and far beyond its borders." "Brewing light beer is considered a top-notch classical technique. It can be stated without exaggeration that beer can be judged by its colour: the lighter the better. Sunlit beer is Slavutych's motto."

SLAVUTYCH'S General Director Petro Peretiatko: "I am sure you will like our new beers."

"How did they achieve a high standard? The joint stock company Beer and Soft Drinks Combine "Slavutych" has been in existence for nearly three years (1997), and co-operates with the well-known Baltic Beverages Holding. This company set up by a consortium of major brewers in Sweden, Norway (Pripps Ringness AB), and Finland (Hartwall Group), targeted specially to invest in former Soviet Republics. The investment in Slavutych is over $ 42 million. With this money the facilities were renovated and re-equipped, with machines and technology from the world's leading breweries."

"A new fermentation shop was installed and the vats at the heart of the brewery, renovated. All old pipes were replaced with stainless steel piping to ensure sterility, and special equipment for washing and disinfecting all vessels without dismantling them was purchased. The transparency is achieved by a highly effective filtering system. There are two powerful bottling lines.All production presses are centrally-controlled, meaning that every phase is monitored with the highest possible precision ensuring that the finished product has guaranteed quality."

"We are fully market-oriented, so we strive constantly to expand our assortment,'

saysSlavutych's Director General Petro Peretiatko. 'Zaporizhzhia experts are studying the Ukrainian market. Beer is a popular drink nation-wide, irrespective of age and sex...The very existence of a brewery of our calibre is evidence that the culture of beer-drinking is taking shape in Ukraine. And it is not coincidence that Slavutych's logo is crowned by the dvozub, an Old Slavic two-prong sign forming a cross, symbolising the sun and happiness."

Slavutych Plant

"Brands such as Slavutych beer, Slavutych Classical, Slavutych Dark, and Slavutych Strong have made their mark. Now we have prepared new brands to commemorate the turn of the third millennium. Products Slavutych Light and Slavutych Extra made to satisfy the most exacting taste. Come and taste them!"

	SLAVUTYCH LIGHT. Delicate and low calorie, with only 3.5% proof, a true youth brand. Figure-sensitive women are sure to appreciate it. SLAVUTYCH EXTRA. A light beer, not less than 5.5% proof, with an inimitable taste and fragrance. An elite drink, a fact emphasised by the original shape of the half-litre bottle and the label design. This brand will not only quench your thirst, but leave you with a singular experience, having partaken of a truly elite product.	Glass of Slavutych Pyvo
	"In his 'Dictionary Of the Living Russian Tongues' Vladimir Dahl quotes an old saying, 'I will not walk past a beer, when I see it near.' Indeed, walking past a Slavutych presents quite a problem." Taste It, You Will Like It Then Tell Your Friends And Colleagues Or Contact Us: Slavutych at 6 Sapozhnikov St. Zaporizhzhia 330076, Ukraine Tel/Fax (380 612) 438-225

"Petro Peretiatko: Director Acting Slavutych Style"
"The Ukrainian....more than a magazine"
4/2000, Page 36, Kyiv, Ukraine

"First impressions can often prove quite accurate, leaving a definite mark on further relationships. The same applies to beer; with the first sip you feel whether it is your drink. After that, gradually, the flavour and smell come to you, so you will always recognise it afterwards for what it really is. In fact, a good beer is recognisable after the very first sip. Perfectly true of Slavutych, Ukraine's popular brand name that wins palates and hearts, even in those who previously regarded beer as an inferior drink. "

SLAVUTYCH General Director Petro Peretiatko

"Slavutych is very popular with Ukrainians and guests in this country. Time for The Ukrainian to introduce the man in charge of the company (just in case you do not know him yet): Petro Peretiatko, director of what is known here as the public joint stock company 'Beer and Soft Drinks Combine Slavutych'.

"Beer Is One Of The Most Important Discoveries Made By Man, Ever. Its Production Requires A High Level Of Culture" "The Ukrainian: Would you share some of the tricks of the trade? What makes Slavutych so popular?" "Petro Peretiatko: Briefly speaking, this brand combines Ukrainian taste and international quality. Our beer has everything you find in a Premium class beverage: mild malt taste and tender hop flavour. I also think that we managed to achieve a harmony of colour and smell. And I will also use words to describe our product that, to the best of my knowledge, have been seldom applied to beer: it is truly refined, very gentleman-like."

"In Ukraine in Soviet times, beer was traditionally regarded as a second-rate beverage; it used to be sold from metal barrels on street corners. It was sold lukewarm and not always transparent enough. We say that beer is one of the most important discoveries made by man, ever. Its production (and consumption as well!) requires a high level of culture."

"We have changed the very approach to beer- making, asserting our own company style manifest in practically everything: organisation of production, management, technology, bottling, labelling, packaging, and sales." "The Ukr.: Indeed, your style is also evident in all those Slavutych commercials; each is moderate, never imposing, showing real class. Still, it is what one would call the company's outward look." "P.P.: Quality must be an integral part of the corporate culture and manifest itself in everything the company does. It would be hard to expect good quality with personnel feeling uncomfortable at their workplaces. Every employee must feel at home in the company. This atmosphere would be difficult to cultivate with- out operating modern equipment and securing good working conditions."

"SLAVUTYCH KLASYCHNE" (Classic)

"Also it would be hard to come to terms with one's partners unless we produced a diligent performance. Actually, it would be impossible to convince people to drink bad beer, not in today's conditions. We want our Slavutych to be a model of culture in terms of production and relationships, because this is where real quality and popularity come from."

"SLAVUTYCH" From Zaporizhia, Ukraine

"The Ukr.: What do your partners this of this style? " "P.P.: This approach is a part of our common philosophy. From the outset we determined the company's system of values, with the main emphasis on the consumer and his interests. Our partners, Baltic Beverages Holding, has quite an experience in doing business in post- Soviet countries. We had a chance to receive financial support and to learn. I think that we are using it to the best advantage, learning from the best Western European, Baltic and Russian brewers.

The Ukr.: A lot has been said and written about Slavytych and its success. Once an ordinary food industry combine, having nothing to do with any 'strategically important' sectors, currently ranking with Ukraine's most dynamic businesses. How do you personally feel about this?

P.P.: I feel that there is a lot still to be accomplished. The more you learn, the more you realise that there is a hell of a long road to what is real knowledge. The better the company performance, the boarder the horizons we know we have to embrace. We are shortly to step into the third millennium and we want to enter it keeping pace with the times.

Slavutych's greatest asset is not its unique technology, although it is necessary, no denying that fact. However, I would like to stress that the company staff is an extremely important prerogative of success: a solid like-minded team made up of individuals, each working diligently and striving to show progress. The Ukr.: You seem to have overlooked another important prerogative: an able experienced director. In fact, the President of Ukraine acknowledged your personal contribution when he presented you with the Meritorious Service Medal. P.P.: Yes, this is a very prestigious award and I feel encouraged to work on in what is apparently the right direction. And I am also convinced that the presidential award was meant for every person involved in or with Slavutych, and of course it addresses all those consumers choosing our brand name.

"SLAVUTYCH PVYO" is a high quality beer, brewed from best malt, hops and the clearest water. Thanks to its harmonious taste "Slavutych" will satisfy the taste of the most demanding beer fans. "Slavutych" was awarded with golden medals at VI International Beer Festival (Sotchy, Russia", II Ukrainian Beer Festival (Kyiv), "Beer Festival- 98 (Kyiv).

 

"SLAVUTYCH KLASYCHNE" (Classic) is a high quality beer, brewed from best malt, hops and the clearest water. "Slavutych Klasychne" is a good example of Old traditions combined with the latest achievements of the modern brewing technology. "Slavutych Klasychne" was awarded with a a gold medal at "Beer Festival-98 (Kyiv)

"SLAVUTYCH TEMNE" (Dark) is a high quality beer, brewed from the best light and candy malt, hops and the clearest water. The Refined amber and rich flavor make "Slavutych Temne" to be the genuine pleasure and make it different from other brands. "Slavutych Temne" was awarded with golden medals at VI International Beer Festival (Sotchy, Russia), II Ukrainian Beer Festival (Kyiv), "Beer Festival-98 (Kyiv).

"In life quality and culture is often set by designers, couturiers, and trend-setters. In business style and corporate culture is set by the management. However, their concepts and ideas will remain only superficial, and on paper, unless you can made them the guidelines of your daily effort. Real culture and intellectual approach are not only in every Slavutych product; they are in every word its manager says, in his daily conduct. This and the understanding of all those economic undercurrents are what makes Petro Peretiatko a real brewery strategist, a manager acting Slavutych style.

"SLAVUTYCH" Imported From Zaporizhia, Ukraine
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"SLAVUTYCH: TASTES LIKE A WINNER"
Best Ukrainian Companies With Foreign Investment
1995-2000
Selected As One Of the Runner-Up Companies
By The Kyiv Post....Kyiv, Ukraine
Special 5th Anniversary Edition, Page 6s
November 16, 2000

"There's one pasteurized beer that, tastewise, stands out above the rest: Slavutych."

"Saleswise, the brand is the fastest growing beer on the Ukrainian market and the third largest selling beer overall."

"Credited with brewing quality beer that compares favorably with Czech and German brands, Slavutych's impressive expansion started in 1998 after the company completely re-equipped an old Soviet-era brewery."

"The company has invested $ 50 million in upgraded facilities, advertising and in workforce education. Much of the cash has come from major shareholder Scandinavian Baltic Beverages Holding."

"Earlier this year PepsiCo choose Slavutych to produce its soft drinks in Ukraine. Slavutych's overall sales have jumped by more than 60 percent, according to company representatives. The export of its beer is growing too, with Slavutych flowing to drinkers in Russia, Azerbaijan, the United States and Canada. "