BILLA OPENS LONG-AWAITED SUPERSTORE IN KYIV
By Anna Stepanenko, Kyiv Post Staff Writer
Kyiv Post, February 10, 2000
Kyiv, Ukraine
www.kpnews.com


"Eight years removed from independence, Ukraine can finally boast of having a one-stop grocery superstore."

"Billa, an Austrian supermarket chain, on Feb. 2 opened its first Ukrainian outlet on Kyiv's Left Bank. The opening took place less than two years after parent company Eurobilla first announced that it planned to brave Ukraine's unpredictable market."
"The store is everything its owners advertised: 16 electronic cashiers--with the capacity to check through more than 1,000 customers per hour--a 400-vehicle parking lot, and rows of grocery products and consumer goods."

"The multi-million complex is the first venture into the former Soviet Union for Eurobilla,

BILLA'S FIRST SUPERMARKET IN KYIV
Kyiv, Ukraine
Photograph Taken May 24, 2000

which has made a name for itself in Eastern Europe by building several hundred Billa stores in Poland, the Czech Republic, Slovakia, Hungary, Croatia and Bulgaria."

BILLA'S FIRST SUPERMARKET IN KYIV.
BILLA CAR.
Kyiv, Ukraine
Photograph Taken May 24, 2000

"Ukraine's first Billa is located on 3 Hryshka Street in Kyiv's Kharkivsky district, on the south end of the left Bank (Pozhyaky metro)."

"According to Gotthart Klingan, general director of Eurobilla's Ukrainian affiliate, Billa-Ukraine, the company has plans to open three to five supermarkets a year across Ukraine, concentrating on major cities. He said Billa-Ukraine hopes to build a chain of 20-25 supermarkets throughout Ukraine within three years."

"Billa will differ drastically from the so-called Western- style grocery stores that are popular with foreigners and the newly rich."

"The main difference will be its sheer size. Kyiv's version of Billa is a two-story, 4,300-square-meter beast that cost $ 4.5 million to build. Embracing Eurobilla standards, the supermarket has a sales area of 2,000 square meters and a storage area of nearly 1,000 square meters."

"Unlike Western-style stores, Billa emphasizes local products. More than 60 percent of Billa's products are locally produced. Nearly 80 percent of those products are food items, including packaged meat, cheeses, fresh vegetables and various salads. According to sales manager Yury Orlov, Billa will feature unique products unavailable elsewhere in Kyiv."

"Billa will also be much cheaper than Western-style stores, which tend to be pricey. The press release said the company will cater to Ukrainians of average incomes. Prices on opening day indeed handily undercut prices at typical Western-style establishments."

"Billa is open Monday through Saturday from 8:00 a.m. to 9:00 p.m.; and on Sunday from 9:00 a.m. to 6:00 p.m."

BILLA'S FIRST SUPERMARKET IN KYIV.
RACK OF BILLA GROCERY CARTS
Kyiv, Ukraine
Photograph Taken May 24, 2000

 

BILLA'S FIRST SUPERMARKET IN KYIV
Kyiv, Ukraine
Photographs Taken May 24, 2000

BILLA SIGN

   

BILLA MEAT COUNTER

BILLA CUSTOMERS LOOKING AT
FRESH MEAT COUNTER

   

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